Julianne Moore for Bulgari

She's known for her dynamite characters on screen and inimitable style on the red carpet, and now Julianne Moore takes on one of her most exotic roles yet: star of Bulgari's sensual spring summer 2010 jewellery campaign.

The project, titled Eccentric Charisma, takes inspiration from Jean Dominique Ingres's famous painting Grande Odalisque and features Moore lounging naked in an opulent boudoir while showcasing accessories from the brand's Serpenti collection.

The luxury label points to the The Hours star's intelligence, charisma and "inescapable magnetism" as characteristics that defined her as the perfect face for the campaign.

Snapped by fashion photographers Mert Alas and Marcus Piggot in Beverly Hills, images from the shoot will debut in print from February 2010. In the meantime this behind-the-scenes clip captures the essence of the campaign.

Main photo: Getty Images