Created by designer Luella Bartley, the label debuted in 2000 and most recently presented a celebrated collection at London Spring/Summer Fashion Week 2010.

Celebrity fans of the label include Kate Moss, Lily Allen and Alexa Chung.

"This is a very disappointing situation for everyone involved with the brand," Bartley said in a statement. "It is upsetting not to be able to protect jobs in this difficult economic climate."

The former British Designer of the Year explained she would be considering a number of different options over the coming months.

Fans of the label have taken to Twitter, using the #saveLuella tag to voice their support. Blogger Kristabel P. even created a badge for other bloggers to display on their sites.

"I love Luella," she tells marie claire. "The clothes sum up British eccentricity with a twist so well, and they’re accessible as well. I am deeply saddened by this news."

Show your support for Luella by adding this badge to your blog or website and tweeting with the #saveLuella tag.