Yahoo Lifestyle Kate Bosworth Launches Fashion App
If you've ever spotted someone wearing a piece you just had to have, with no idea where it was from, your prayers are about to be answered.
Kate Bosworth is launching a fashion app called Style Thief that allows users to scan an outfit, locate its stockists and purchase on the spot.
To say we're excited about would be a small understatement, especially considering Style Thief is positioning itself above other similar start-up apps by claiming superior technology.
"It's a natural evolution of my interest in tech and fashion," Bosworth explained of the app. "In this particular sense, the simplicity of how the tool was designed was what I was attracted to."
Style Thief reportedly plans to kick off a marketing campaign centred around Bosworth as a real life example of the power of the app.
"Everyone has fashion envy," Bosworth told WWD. "Everyone can relate to that feeling of looking at an editorial, for example - or a friend, or the runway, for that matter - wanting to steal something exactly as you're seeing it, or something similar."
The actress says she's already used Style Thief to purchase an outfit, which she'll wear to the app's launch party tonight.
Even more excitingly, the app means you'll be able to scan Bosworth's enviable outfits.
"We're not producing merchandise for the app - yet," Bosworth added. "Our intention is to be a tool for consumers to find something and ultimately purchase. It's as easy as that."
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