She’s fronted enough campaigns to fill a book, but never in her 25-year career has Kate Moss modeled for Givenchy – until now.

The 38-year old supermodel has been revealed as the new face of the Italian brand’s spring/summer 2013 campaign, which is touted by designer Riccardo Tisci as “all about real people”.

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“It’s about family — something that is difficult to find in today’s world,” Tisci explained. “It’s about real people, only taking the best of their personalities, with no effort.”

As per usual, Moss looks effortlessly disheveled in the images, displaying tousled hair, chic sunglasses and her signature pout.

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Moss is a close friend of Tisci, which is why he chose her to front the campaign, along with several other notable personalities in Tisci’s “family” including artists Marina Abramovic and Jared Buckhiester and models Francisco Peralta and Mariacarla Boscono.

Click below to watch behind-the-scenes footage of the making of the 2013 Givenchy spring/summer campaign!