The elaborate bag, made out of black patent leather from Nile crocodiles, is adorned with prescription pills of different shapes and sizes like Hirst’s signature spots. There are reportedly only 12 backpacks in production, with a portion of the proceeds going to UNICEF.
The bags, which go onsale December 12, are described by the company selling them, Just One Eye, as “blurring the line between high art and high fashion.”
“We are longtime admirers of both Damien and The Row’s work, and our main focus here is to nurture work between artists working in different mediums,” the company said. “We couldn’t have dreamed of a better way to debut this series of partnerships.”
While PETA will surely take note of the controversial bags, Ashley Olsen believes there’s a good chance they’ll sell out.
“(Our 39K backpack) was the first thing that sold off the shelf,” Olsen explained at the launch of her last handbag range. “I think the reason for that may actually be thanks to the unstable economic climate. During our last economic crisis in the U.S., the only thing that went up was Hermès"(which sold a $2 million handbag at the time).
Either way, refinery29 says that while the backpacks have a certain artistic flair, their functionality is questionable.“From an artistic perspective, there's a certain flair, perhaps due to the commentary the pill pack (which is just one of a series including varied other polka-dotted versions) may or may not be making,” the blog commented. “But from a functional-fashion perspective? Unsure.”