After a decade of fashion shows at the Overseas Passenger Terminal in Sydney, IMG World announced today that Mercedes-Benz Fashion Week Australia
will be moving into a new home.
RELATED: Complete coverage of MBFWA 2012
The highly anticipated Sydney shows will now take place at Carriage Works in Eveleigh, a series of repurposed 19th century railway workshops which are also home to the area’s famous grower’s markets.
The much-buzzed about change is a strategic move from IMG, who have partnered with Australian Exhibitions and Conferences in a bid to potentially attract several hundred new exhibitors and thousands of additional buyers.
Today’s venue change wasn’t the only agenda on the cards – IMG also announced that MBFWA will be bought forward on the fashion calendar, taking place from April 8-12 next year in an attempt to streamline the date with other Mercedes-Benz international fashion events.
RELATED: The Top Tweets From MBFWA 2012
“This is an exciting announcement for the future of Mercedes-Benz Fashion Week Australia,” said Peter Levy, senior vice president and managing director of IMG Fashion Worldwide Event & Properties. “Carriageworks will allow IMG Fashion to spotlight our commitment to support the individual business objectives of the design community through the establishment of these forthcoming partnerships and flexible solutions available at the event’s new home."