Helen Gurley Brown, Former Cosmo Editor, Dies Aged 90

August 14, 2012, 12:49 pmmarie claire

One of Cosmo's most prominent editors has passed away in New York.

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Helen Gurley Brown, one of Cosmopolitan magazine's most-loved editors, has passed away aged 90.

Credited with being the first to introduce frank discussions of sex into magazines for women, Brown was also the author of “Sex and the Single Girl,” a book that “shocked early-1960s America” with the news that unmarried women not only had sex but thoroughly enjoyed it.

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“She was 90, though parts of her were considerably younger,” said the NY Times fondly. “In Ms. Brown’s hands, Cosmopolitan anticipated Sex and the City by three decades.”

Brown’s input into the Cosmopolitan brand was felt across all 65 international editions.

"She was a pioneer, she vamped up Cosmopolitan, which was a very dreary old magazine before she came along," Ita Buttrose, former editor of CLEO, told ABC radio."She taught women how to enjoy life, and that was her motto of her magazine. She gave her readers life and (told them) not to accept the role that was then given to women - to be a housewife, go home, make cakes and look after the children."

Said New York Mayor Michael Bloomberg, “Brown was a quintessential New Yorker: never afraid to speak her mind and always full of advice. She pushed boundaries and often broke them, clearing the way for younger women to follow".

Brown’s tagline, "Good girls go to heaven, bad girls go everywhere,” will be no doubt be heralded for generations to come.