The now retired 27-year old swimmer poses alongside 77-year old former Soviet gymnast Larisa Latynina in the ad, which features an Italian caption drawing a correlation between their two careers: 'Due percorsi straordinari. Uno stesso destino', it reads, which translates as: 'Two extraordinary paths. The same fate.'
The Core Values campaign, which supports Al Gore's Climate Change project, is a proud initiative for the brand, with Louis Vuitton Senior Vice-President of Communication and Marketing, Pietro Beccari, stating it was “delighted” with the campaign’s success.
“Our aim was to broaden the idea of travel beyond its geographical dimension, and the campaign has achieved this in a truly remarkable way,” said Beccari. “We are particularly proud of the acclaim it has received from within the advertising industry, witnessed by numerous awards.”
Phelps, who retired from the pool just days ago, said he was “grateful” for the opportunities swimming had provided.
“I like to just think of myself as a normal person who just has a passion, has a goal and a dream and goes out and does it,” he said prior to his retirement. “And that's really how I've always lived my life.”
Phelps joins the likes of Muhammad Ali, Sean Connery and Catherine Deneuve in representing Louis Vuitton's Core Values campaign.
Top image courtesy of Louis Vuitton. Bottom image courtesy of Getty Images.