American Apparel, a brand notorious for splashing images of flirty teenagers across its billboards, famously cast a 61-year old in its latest campaign last week, while Lanvin’s fall 2012 campaign featured models in their 60s and 80s.
It’s not the first time high fashion has ventured into more mature territory. Karl Lagerfeld famously used 60-year old Ines de la Fessange in his 2010 couture show, where she strutted the runway with models 40+ years her junior.
And 83-year old Daphne Selfe, who has appeared in the pages of Vogue and worked with Jean Paul Gaultier, says she’s working more now as an older model than ever before.
“I’m doing more high fashion now than I did as a young woman, I think because at last I’ve lost the puppy fat!” said Selfe.
A blog called Advanced Style is being credited with helping kick-start the trend for a more “mature” high fashion look.
Photographer Ari Seth Cohen started the website in 2008, hoping to garner attention for his Satorialist style images of women over 60.
“I have definitely noticed an increase in the visibility of older models since I started Advanced Style four years ago,” Cohen said. “Older people make up the largest part of the population and they are tired of being ignored. Media either tends to ignore the senior set, or casts aging in a negative light. But with the internet and blogger boom images outside of the fashion industry have become very influential.”
Do you think there should be more models over the age of 60?