In an attempt to raise over $20,000 for the Gold Week Telethon, designers including Bassike, camilla and marc, Mimco and Fleur Wood have partnered with baby brand Marquise to create a limited edition singlet range, with 100% of the proceeds going towards the Sydney Children's Hospital, Randwick. marie claire chats to Deborah Sams from Bassike to find out more about this important project.

What does being involved in this project mean to the brand?

Being a new mum, I’m more passionate than ever about charities such as the Sydney Children’s Hospital. The work they do is not possible without public support and donations and we’re really proud for bassike to play a part in raising such important funds.

What was the inspiration behind the design for the Bassike baby singlet?

We designed the bunny print with the concept of bringing humour & happiness into the bassike ‘dot’ logo but in a simplistic way to reflect our aesthetic.

Why do you think fashion is pertinent when it comes to attracting attention to important causes such as this one?

Women’s fashion is particularly relevant when it comes to Children’s charities. Women love fashion, and most women will either become mothers, or aunties, or have friends with children which makes it very easy to relate to charities such as the SCHF.

With this particular collaboration between the Children’s Hospital, Marquise, and bassike – we can each call on our own industries to help spread the word, which makes for a very powerful charity campaign.

Would Bassike consider launching a kidswear line?

We’ve had quite a lot of our store clients enquire about a baby bassike range, which I think is why our collaboration with Marquise has been so successful – there’s definitely a want for it; however, we’re keeping our focus on the existing jersey, denim, eyewear & ready to wear collections.

What’s coming up next for Bassike?

We’ve just wrapped up our first trunk show with global e-tailer Moda Operandi, and we’re now preparing to launch our Spring/Summer ready to wear collection in July.

Visit www.westfield.com.au to choose a singlet from Bassike, camilla and marc, Mimco or Fleur Wood. 100% of the proceeds go directly towards supporting the Sydney Children's Hospital’s seriously ill and injured patients. Hurry - only 300 are available!