Starring British actress Imogen Poots, the short film is set in Marrakech and shows off the Italian fashion house’s chic new lower-priced line.

"I thought about this house in Marrakech that I had been to once with friends years ago, and I thought it would be an interesting location," said Coppola in a behind-the-scenes video.

It’s the director’s first foray into the world of fashion films, but one she describes as "memorable".

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"I was happy to first talk to H&M about this project because I've never really done anything around fashion and when they told me it was Marni, it sounded like an interesting project," said Coppola.

Consuelo Castiglioni, founder and creative director of Marni, said Coppola’s effort was "fantastic".

"Her interpretation is remarkable and full of atmosphere," said Castiglioni.

The Marni for H&M line is set to go on-sale online and in stores internationally on March 8.