The campaign was shot by fashion photographer Mario Testino in Westminster, the perfect location to showcase a collection of the British brand's classic trench coats and heritage check accessories.
"She was an obvious choice for the campaign," says Burberry's creative director Christopher Bailey. "Emma has a classic beauty, a great character and a modern edge."
In the images, the actress - who grew up on screen starring in the Harry Potter series - sports a grown-up, sophisticated look, complete with smoky eyes.
"It's hard to grow up inside a film," Watson told Vogue Italy in September last year, when she featured in a 20-page photo shoot, but says she wouldn't want her childhood to have been any different. "I feel like the luckiest girl in the world."
View Emma Watson for Burberry photos