The Transformers actress appears naked in the ad campaign albeit a gold trench coat.

Described by the brand as its "most sensual" scent yet, creative director Christopher Bailey says that Burberry Body "is the most exciting launch" the luxury label has ever done.

"It captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body."

The brand also announced the news on Twitter, stating, "Introducing Rosie Huntington-Whiteley as the new Burberry #Body."

In addition to a huge multi-media campaign, Burberry is set to launch an "iconic portfolio" of "Burberry bodies" shot by Mario Testino, "iconising" the fragrance for years to come.

Burberry Beauty is set to hit stores in Australia on September 4.