Kate Bosworth The New Face Of SK-II

Actress Kate Bosworth has been announced the new face of skincare brand SK-II.

The 29-year old beauty, known for her flawless, youthful complexion, is a seemingly perfect fit for the brand, which prides itself on results.

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Ms. Parinda Hasdarngkul, General Manager, Global SK-II, says Bosworth “epitomises” the classic beauty that SK-II represents.

“We welcome her to our expanding family of ambassadors around the world,” Hasdarngkul added.

Bosworth follows in the footsteps of Australian actress Cate Blanchett, who has been the face of SK-II for nearly 10 years.

"I think I would be on the floor if it wasn't for this stuff," Blanchett told stylelist.com. "It's a good friend in that way."