Dior Launches Dior Makeup Site

February 17, 2012, 2:07 pmmarieclaire

Dior has launched a website dedicated to its Dior Makeup range.

Beauty
Rating:

Dior has unveiled its new interactive digital makeup destination, dior-backstage-makeup.com.

Complete with online magazine and how-to videos, the dedicated Dior Makeup site is the ultimate destination for the brand’s luxury colour range, providing users with tips and tricks hot off the international runways.

Must-clicks include the explanatory YouTube video starring Into The Gloss blogger Emily Weiss, who shows how to emphasise the eyes with Dior’s latest mascara offering, Diorshow New Look Mascara, and the stunningly edited backstage peek at which products the models are flaunting on their faces at the Dior spring/summer 2012 show.

“In the magical ambience of this special place, the most up to date makeup looks are created, step-by-step,” says Dior.

Finally, users are also able to glimpse new release products and find out the secrets behind the colours chosen each season. We’re hooked already.

Click below to watch the Dior Makeup short film:

Shine A Light On Depression - marie claire

BUY OF THE WEEK