Women In Business Q&A: Kelly Smith, Chocolateria San Churro

May 21, 2009, 6:41 pmmarieclaire

Less than two months after giving birth to her first child in 2006, opened her first Chocolateria San Churro. Today the chocolate cafes are franchised throughout Australia and Chocalateria San Churro was recently ranked 53 in BRW's Fast Starter list.

All About You
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What is more important, talent or drive?
Both. I find them equally important. You can be driven but without talent to know how to apply it, you can find yourself just driving, without purpose or even worse, in the wrong direction.

On a scale of one to ten, how significant a role does luck play when it comes to success?
One. As Thomas Jefferson once said, "I'm a great believer in luck. I find the harder I work, the luckier I am."

Which is more critical, the idea or the execution?
Execution. There are lots of great ideas, but if you don't have the drive, skills and stamina to properly execute the idea, then it will stay an idea and not a successful venture.

Is it better to be passionate or objective?
Passionate. Being objective is a learned skill, passion is innate.

What is most and least important? Please rank your priorities.

  1. Confidence
    Relationship skills
    Drive
    Organisational skills
    Talent


What one trait has helped you most in business?
Understanding my own limitations. Knowing what I am not good at helps me to recruit the right team.

What is the one trait that has hindered you most in business?
Getting too excited and committing to projects only to find myself stretched too thin.

What is the hardest lesson you've learned and how did you learn it?
Winning at all costs is not winning at all. The best deals struck are those where both parties feel that they are winning. This means that you have to invest the time to understand the motivations of the person that you are doing business with so that you can leave something on the plate for them.

What is the one piece of advice you would offer other women in business?
Don't underestimate yourself. Don't overestimate everyone else.

What are the biggest mistakes you see women making in business?
Trying to balance everything at the same time. You simply cannot be a friend, wife, partner, mother, daughter, sister, employer, entrepreneur, teacher, housekeeper, bill payer, chauffer, dog walker, mentor, cook, personal trainer...all at the same time. Ask for help and accept it when it is offered and prioritise. Some things really can wait until tomorrow.

Women in general don't take time to enjoy their non-work time. Weekends are not about catching up on all the work that you didn't get done through the week. Take time to recharge the batteries and have a little fun, you will be a better businesswoman for it.

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