Big is better according to the recent H&M campaign that stars plus size model Tara Lynn.
The bargain fashion label’s last campaign starred ultra thin supermodel Gisele Bundchen so it is refreshing to see that the clothing chain chose a very buxom model.
The American model proudly flaunts her curves in a number of bathing suits from the brands latest Big is Beautiful collection.Who was Pippa Middleton's Royal Wedding date?
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Lynn who has modeled for plus-sized spreads in Elle, Glamour, V magazine and Bloomingdales, says she hasn’t always been comfortable with her curvier body shape.
“As a (size) 16, I definitely felt like my weight was holding me back. I was supposed to have these bones protruding from my body and clearly that's not the case, and not the way my body's meant to be,” she told NBCLA.
The high street chain has recognized the growing demand for fashion conscious designs when it comes to larger sizes.
H&M hope to tap into the younger market with this collection that comes in sizes 16-30.
The designs are not only higher fashion, but also represent reality through choosing the curvaceous plus size model.
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