Avril and the fashion looking glass

March 4, 2010, 9:02 am Jordana Rooz famous

Avril Lavigne’s latest fashion collection inspired by ‘Alice In Wonderland.’

Avril Lavigne fashion label
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Singer and now designer, Avril launched her clothing range Abbey Dawn, last September, and to coincide with the release of Alice In Wonderland, Abbey Dawn will have several “Alice” inspired pieces.

The movie even before its release has a huge following, thanks in large part to director Tim Burton and stars Johnny Depp, Helena Bonham Carter and Anne Hathaway. With fans waiting in the pouring rain at the London premiere.

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Avril recorded one of the title tracks, ‘Alice (Underground)’, said about the collection, "I went through binders of images from the film to get inspiration for the clothing. We ended up using a lot of the floral prints, which were the flowers with the faces, and the verbiage like 'Shrink me.' It was kind of like anything and everything…My favourite is the white T-shirt with the rabbit stopwatch on it because it's the iconic stopwatch."

Don’t worry if you’re still feeling like a recessionista, the collection will include T-shirts, hoodies and shorts, for under $50.

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