Lady Gaga announced today the worldwide release of her first fragrance, LADY GAGA FAME, in September 2012. Gaga’s first fragrance, released through the Artist's own Haus Laboratories in association with Coty, is the latest breakthrough expression of her creativity.
The fragrance has been two years in the making.
"Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!" the "Born This Way" singer tweeted along with the picture of the bottle.
Bound to surpass all norms and standards in the fragrance industry with its innovative technology, FAME is the first ever black Eau de Parfum that sprays black and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with LADY GAGA FAME. Gaga collaborated with fashion industry legends in the creation of LADY GAGA FAME: the bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.
The floral scents come from Tiger Orchid & Jasmine Sambac.
"Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart. X GAGA" said Lady Gaga.
After the 26-year-old superstar signed a deal with Coty Inc. (the perfumer behind celebrity scents by David Beckham, Jennifer Lopez and Sarah Jessica Parker) back in September 2010, fans speculated that the Grammy-winning artist's debut scent would be named "Monster." "Fame" pays tribute to her debut studio album, The Fame, which was released in 2008 and reached 3x Platinum certification in the U.S.