The singer – whose real name is Alicia Moore - joins Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah as one of the beauty brand’s spokespeople.
“I have a lot to celebrate. I called my new album ‘The Truth About Love’, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”
Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first adverts will debut this autumn.
CoverGirl vice president and general manager Esi Eggleston Bracey said, “Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are.“We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”