Here is a sneak peek at the hot new ads for David Beckham’s new series of ads for his bodywear line with H&M, which will be launched on Thursday (16.08.12).
The ads will promote new products which will be added to the collection later this year.The 37-year-old football star says he’s committed to his partnership with H&M and is pleased with the public’s reaction to the collection and the ad campaign.
He told the Associated Press, “I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition."
The body-wear collection, according to Beckham, is largely about his personal preference for “comfort and fit.” The launch will also see more cosy and warm items added to the product line. He said, “It's important to me that bodywear means more than just briefs and tees. It's about all the pieces I like.”
Beckham notes that he enjoys working with the design team at H&M, “Working with a team has always been a key part of my life.”
When asked if he had to do anything different to achieve his sculpted form in front of the camera for the ads, the father-of-four says, “I did nothing different. I’m naturally fit of course as an athlete so there is nothing out of the ordinary I do!”WATCH FAMOUS VIDEOS LIKE THE ONE BELOW!