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Pantene Beautiful Lengths is a national campaign encouraging women in Australia to grow, cut and donate their hair to be turned into real-hair wigs for women with cancer.
Pantene is calling for women to make the kindest cut of all and donate their hair. A recent study by Pantene revealed that 90 per cent of Australian women would be prepared to cut and donate their hair to help a friend with cancer.
In partnership with the charity Look Good…Feel Better, Pantene will distribute the wigs at no cost to cancer patients.
Actress Naomi Watts is joining forces with fellow Pantene ambassadors, beauty expert, Zoë Foster, and leading hairstylist, Barney Martin, to encourage women to skip their next hair appointment and grow their hair a bit longer before donating it.
Kicking off in Sydney on Monday 12th November, National Donate Your Hair Week will see hair donation events taking place across the country.
For those that decide to let their hair grow a bit longer and chop it off in time for summer, Barney Martin has advice on the top 5 short styles for this summer.
1. Messy, textured styling is a great way to wear short hair, and is a low maintenance option for summer
2. A disconnection on one side is a great way to ease into the undercut trend, as seen on Agyness Deyn, for a grungier feel
3. Pixie cuts inspired by Mia Farrow are on trend and can be worn either soft and full or as a more extreme crop
4. A semi bob like Rachael Taylor is a chic look when worn smooth and sleek
5. For short cuts that sit below the chin, a side swept fringe will soften the crop and complement your face
Find out how you can make a difference: Beautiful Lengths
You can visit Pantene's Facebook page for more information: www.facebook.com/PanteneANZ
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