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A controversial magazine photoshoot features women made up to look like victims of violence.
Bulgarian magazine '12' features an editorial titled 'Victim of Beauty', shot by photographer Vasil Germanov.
The series of photographs features six models with what appear to be violent injuries, including a black eye and a slit throat.
One particularly gory image shows a model with a 'bloody smile', creating a ghastly Joker-like wound.
Unsurprisingly a warning published on the website (in Bulgarian) advises that the images are unsuitable for viewers under the age of 16, or for "people with weak nerves".
The 12 magazine website appears to offer no explanation for the grisly pictures.
Violence against women is an ongoing problem around the world. According to the Amnesty International website, "every day, thousands of women and girls are abused and murdered by their families, raped in armed conflicts and attacked for defending women's rights."
In 2003 White Ribbon, the global male-led initiative that seeks to stop violence against women, landed in Australia.
The White Ribbon oath, a promise to never condone violence against women, has been taken by high-profile Australians including David Koch, Hamish and Andy, and Sydney Swan Adam Goodes.
For more information about the White Ribbon Foundation visit www.whiteribbon.org.au.
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