6 Supermarket Labels Decoded

February 20, 2012, 11:59 amRunner's World

Here's a breakdown on some of the phrases that are sprawled across products in the supermarket. They even stump the savvy shoppers!

6 Supermarket Labels Decoded
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“ANTIOXIDANT/SUPERFOODS”

YOU THINK Eating these foods with stop you from getting cancer

WHAT IT MEANS The term "superfood" is the nutrition buzz word of the millennium, with a growing number of fruits, vegetables, juices and cereal products carrying the superfood label.

While it’s true that some foods have particularly high contents of essential nutrients, other items such as special juices, supplements and expensive bars and shakes are generally unlikely to be worth the extra spend.

Much of the superfood title is given because certain fresh foods have high antioxidant contents. The thing with antioxidants is that their potency largely depends on their freshness, which means packaged foods are unlikely to offer the same benefits.

GET SMART Try juicing some fresh veggies yourself for your own superfood. Always remember, the brighter and fresher your fruits and veggies, the better they are for you. Try not to be sucked into spending large amounts of money on processed foods that claim to be high in antioxidants.


MORE PHRASES DECODED...

Light or lite

This can mean the product is reduced in fat or kilojoules compared with others. But it can also refer to a lighter colour – as in light olive oil, which has the same amount of fat and kilojoules as other olive oils.

Serving size

When was the last time you ate just half a cup of ice-cream? Manufacturers often set serving sizes artificially small as a way of reducing numbers for fat, sugar and kilojoules.

Cholesterol-free

The product contains less than two milligrams of cholesterol per serving. Bread and lollies are often labelled cholesterol free, but unless they contain milk or eggs, they probably never had it to begin with. Cholesterol only comes from animal sources.

Heart Foundation Tick

While the tick may identify products that contain a better ratio of fats in the foods, it does not mean that the food is the best choice nutritionally – simply that a company has paid for the endorsement.

No artificial colours or flavours

A number of lollies, soft drinks, cordials and drinks contain this label, but are all products packed with sugar and offer no nutritional value.

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  1. oliver04:32am Wednesday 22nd February 2012 ESTReport Abuse

    I have been a Chef for over 15yrs now. While at college I learnt the process, which goes into making margarine, .Was 5 pages long . Original colour is grey! Where as butter. 2 sentences long .I never use anything else in my baking . I always leave a small amount of butter in a container, out .

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