The actor's latest foray into modeling for Calvin Klein has seen a revival of concerns at  advertising putting unnecessary pressure on girls and women to be thin.

Mendes, for her part, says that looking like this is all part of her job.

"I don’t have a starving body. I have a healthy toned body,” she says. “I don’t think people should criticise my advert. I prepped for it a lot and I think it’s great. It was in the desert and we were all oiled up for it. That’s my job!”

Body image expert Julie Parker says that the man's body in the provocative images are of concern but society fails to take aim at that issue. She also believes celebrities may be driven to eating disorders themselves by such constant criticism.    

For more information on body image or eating disorders, contact www.thebutterflyfoundation.org.au