Domestic cats, much like their bigger relatives, are carnivores so their metabolism and dietary needs are different from other animals, including dogs. Cat's bodies work best when they consume a high protein diet, which reduces reliance on their less efficient carbohydrate metabolism.

Cats' bodies process protein in a unique manner, and a protein rich diet is the foundation of their physical well being and keeps them healthy. High levels of protein help cats maintain lean muscle mass, healthy skin and coat, high energy levels and keep your cat's eyes clearer and brighter.

In the wild, while cats do get protein mainly from meat, they also obtain other essential nutrients from alternate sources as well. It's these sources that are more difficult to estimate in a domestic environment on a diet of fresh meat alone. Whilst cats do require a high level of protein in their diet, they also need other vital ingredients for optimal health.

A cat's ideal diet should contain a perfect balance of high levels of protein, moderate levels of fat and low levels of carbohydrates, otherwise known as a Macro-Nutrient Profile (MNP). The OPTIMUM brand understands this, which is why OPTIMUM Dry Cat has more protein than any other cat food in the Supermarket. In fact, OPTIMUM Dry Cat has up to 43% protein, that's more protein than a steak, salmon or chicken.

So, whatever age your cat is, whether it's a kitten or an adult, OPTIMUM has made sure they're getting the essential nutrients they need, every feed.

To see how OPTIMUM can improve your cat's health visit optimumpet.com.au and join the 21 day OPTIMUM® Pet Health Drive^TM challenge. The difference is clear.