I was lucky enough to travel to the USA this year for a holiday (hello New York shopping spree!) but thought I'd mix business with pleasure and visit the homes of some of the world's most famous beauty brands.

Stop #1: The San Francisco home of quirky favourite Benefit
Benefit has to be one of my favourite beauty brands of all time. Cute-as packaging and proven products all delivered with a whole lot of fun and some serious girly glamour.

Started by the gorgeous Ford sisters - Jean and Jane - in 1976, Benefit's home is San Francisco. The twins famously said: 'Who says beauty has to be serious to be good?' and that cheeky attitude is still so important when it comes to their brand's identity today.

Although their original store in San Francisco's Mission district is no longer, the Benefit Boutique I visited in the trendy Chestnut Street shopping district, certainly had a special charm. Thanks to the beyond-welcoming Benefit staff, I was treated to a sneak-peek at some upcoming products that haven't quite landed on Aussie shores yet, a guided tour of the Chestnet Boutique (check out the pic) and a gorgeous Benefit makeover.

My picks: After trying it in San Fran, I am totally addicted to Benefit's Love Your Look lip gloss in the perfect pink shade - Life On The A List $32. And, always a staple in my make-up bag (and Jean & Jane's original product) Benetint, $53, a rose-tinted cheek and lip stain.

Get it: At Benefit stores and counters across Australia (call: (02) 9695 4800 for your nearest location) or at www.adorebeauty.com.au
 

Stay tuned for Chelsea's next instalment... Part 2: NYC.