Beauty CV: Serge Normant is undeniably one of the leading hairstylists in the fashion industry today. Based in New York, he has worked on photo shoots and advertising campaigns with some of the most respected photographers in the industry, including Richard Avedon, Patrick Demarchelier, Steven Meisel, Gilles Benismon, and Annie Lebovitz. In addition, he works regularly on celebrities such as Julia Roberts, Gwyneth Paltrow, Sarah Jessica Parker and Hillary Swank and his chic salon, Serge Normant at John Frieda in the meatpacking district is the place for hair in New York – start saving now for a snip next time you're Big-Apple-bound.

All-time-favourite product? "John Frieda Frizz Ease".

Three top tips for great hair:
1. "Get the right haircut"
2. "Don't overload your hair with too many products"
3. "Don't fight your natural hair texture – enhance it instead"

Hair horror? "If you have naturally curly hair, don't ever use hair gel that will make your hair crunchy and stop it from moving." Normant uses John Frieda Frizz-Ease instead, to achieve smooth, springy curls.

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