Diet Coca-Cola®, The Little Black Dress – The Back Story

Apr 23 11:23am

In Australia, the world's largest no-calorie soft drink has partnered with many of fashion's leading names to create a one-of-a-kind program that will take its fashion credentials to an entirely new level.

Diet Coca-Cola, The Little Black Dress kicks off during 2009 Rosemont Australia Fashion Week, bringing together leading fashion designers in a campaign that embraces creativity, fun and a love of fashion.

Diet Coca-Cola, The Little Black Dress brings national and international designers together, to create a series of thirty LBDs that are inspired by the feminine curves of Diet Coke's iconic contour bottle shape. The iconic Diet Coke silhouette was originally inspired by a woman's curves, to this year the brand is actively celebrating those curves with a new style take on the classic LBD.  After all every women's curves are her own unique canvas and expressing ‘your own style' through how you dress is a positive self expression and passion that women share globally.

These 30 little black dresses that have been inspired by the Diet Coca-Cola bottle silhouette will be launched at Rosemount Australian Fashion Week on Tuesday 28th 7.30pm, at a catwalk show that will be truly unique. Australian & International designers, will come together for the first time to celebrate the beauty of the feminine form and how the classic Little Black Dress can be brought to life in a myriad of ways.  

Click through to see more about the Diet Coca-Cola ‘Little Black Dress' show.

1 Comments Report Abuse
1. roguetheelf24 - Jul 09 01:20pm
This should be cute. I've cut WAY down on Coke-Cola but I still drink it once in a while, and I've always said that women should have at least one black dress in their wardrobes, but personlly I think I have too many...
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