sass & bide is one of Australia's most loved fashion brands, recognized globally for exclusive, distinct and quality designs.

sass & bide is the namesake label of Sarah-Jane Clarke (sass) and Heidi Middleton (bide). Originally hailing from Brisbane Australia this duo broke the rules, followed their hearts and today enjoy local and global success. A former accountant and advertising art director respectively, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

Formed in 1999, the sense of free-spirited confidence and contradiction that defines their personal sense of style provided the inspiration for the initial denim collection & the incredibly successful ‘east village' jean. Within two years the collection expanded into seasonal ready to wear and evolved from an underground phenomena in Australia, to the runways of New York Fashion Week gaining international recognition.

In July 2005, the first sass & bide flagship boutique was opened in Sydney, Australia. Since then, sass & bide has opened boutiques on James St, Brisbane, ‘Ivy' in Sydney's CBD, Chapel St and Westfield Doncaster, Melbourne. The brand health and loyalty is stronger than ever with daily press coverage and celebrity sightings from Australia and all over the world. There is also a sass & bide for Lovable lingerie collection and a sass & bide sunglass and optical range. sass & bide is currently stocked in over 30 countries and available in more 300 premium boutiques and department stores worldwide.